Unstoppable Greek Tourism Sets Record for January-June

Tourism – Greece’s biggest economic engine – is continuing to propel an accelerating economy, showing its best July ever this summer and hiting record levels for the first seven months of 2025.

Foreign arrivals rose 2.6 percent in that period over the previous record 2024 and receipts rose 12.5 percent, said the Bank of Greece, with tourism making up 18-20 percent of the country’s Gross Domestic Product (GDP).

Travel receipts amounted to 12.182 billion euros ($14.35 billion) in the seven-month period and data from foreign arrivals at airports around the country showed a massive influx spread around.

“Greece is, without a doubt, becoming a vital part of the global economy with its unparalleled and expansive tourism industry. This speaks to the country’s economic strength and the growth and progress of the country,” said Travel and World Tour.

“The tourism industry has not only surpassed expectations in terms of visitor arrivals but has also set new records for tourism receipts, marking a period of unprecedented growth,” the report added.

“Tourists continue to be drawn to the country’s stunning natural landscapes, historical sites, and cultural heritage, which remain key factors in its appeal. The increase in the number of visitors is also a testament to Greece’s robust marketing efforts and the ongoing popularity of destinations like Athens, Santorini, Mykonos, and Crete,” the report added.

The 12.5% growth in receipts outpaces inflation, which means that the growth in revenue is not merely due to higher prices but also reflects an increased willingness to spend among tourists.

The figures were all the more remarkable given the competition Greece faces in the region, from countries such as Italy, Spain and Turkey and the report said there could be a spillover effect on spending in other consumer markets.

While the results for August aren’t in in the indications are that the trend continued and Greece is successfully luring more tourists to come year round with attractions other than the summer of sun, sand, beaches and islands.

“This continued demand for travel to Greece in the peak of the summer months suggests that the country is well-positioned to maintain its tourism momentum throughout the year,” the travel site said.

While there’s worry about too many tourists in especially popular spots putting a strain on infrastructure, especially water supplies, the government continues to pursue luxury resorts and 5-star accommodations especially.

Source: thenationalherald.com