Athens hotels post strong performance in September, maintaining steady growth

The average occupancy rate at hotels in Athens and the wider Attica region exceeded 92% in September 2026, up by almost two percentage points compared with September 2025.

According to data released by the Athens-Attica Hotel Association (EXA), strong demand further boosted the main hotel performance indicators compared with September 2025. The Average Daily Rate (ADR) rose by 12.8%, while Revenue per Available Room (RevPAR) increased by 15%, recording the strongest monthly performance of the year.

Over the first nine months of the year, compared with the same period in 2025, the average occupancy rate remained virtually unchanged (-0.4%), while ADR and RevPAR increased by 7.3% and 6.9%, respectively, confirming the positive trajectory of the Athens hotel market.

A comparison with major European and neighbouring competitor cities highlights Athens’ strong position in the international market. In September 2026, Athens recorded the highest occupancy rate among 11 European cities. Furthermore, alongside Paris, Berlin, Madrid and Istanbul, it was among the markets to achieve double-digit growth in both Average Daily Rate and Revenue per Available Room compared with September 2025. By contrast, Amsterdam and Vienna recorded declines in both indicators.