A blogger’s TikTok video is said to have increased publicity for one of Victoria’s lesser known ‘Instagrammable’ beaches.
Since uploaded at the end of February, The Wanderlust Times’ video showing swimmers diving into turquoise waters has garnered more than 700,000 ‘likes’.
The location introduced as Melbourne’s ‘hidden gem’ is the Pillars, Mt Martha, in Mornington Peninsula.
The cliff setting overlooking the ocean has been featuring prominently on social media during the past months, promoted as a substitute for – currently inaccessible to Aussies – overseas Mediterranean resorts.
‘Proof we don’t need to travel very far for a taste of Europe,’ a comment reads under a crystal clear water snap of the Pillars.
The spike in the coastal location’s visibility has not gone unnoticed by the media, with reports dubbing it ‘a slice of Greece’ Down Under.
The foreshore area is only a 83km drive from Melbourne, and attracts thousands of visitors each year. But some members of the public have been criticising the lack of safe access routes to the cliff area of Mount Martha which has been approved as a tourist destination.
Updated signage and the placement of a temporary fence are among measures taken by the Shire in recent years to warn visitors of cliff instability and erosion.