IELKA: One in two Greeks plan to go on vacation this year

A clear trend of cost-saving during this year’s summer holidays among Greeks is highlighted by a survey conducted by the Hellenic Institute of Retail Consumer Goods Research (IELKA).

The trend is mainly attributed to reduced disposable income and increased costs of transport, accommodation and food. The survey was conducted in May 2026, based on a sample of 700 consumers across Greece, and covered a range of topics related to consumer and purchasing behaviour during the summer holiday period.

More specifically, half of respondents (50%) do not plan to take a holiday in the summer of 2026, a figure that may reflect either financial pressures or other personal constraints – compared to 52% in 2025. However, 50% do intend to go on holiday, with 34% planning only limited breaks, 14% stating they will travel as usual, and 2% expecting to take more days off than usual.
Among those planning holidays, the majority (42%) expect to be away for four to seven days, while 29% plan trips lasting eight to 14 days. 

Source: amna.gr